One graphic. The whole campaign.
Twelve seconds to understand every deliverable and every psychological job it performs. Follow the vertical spine — from a paid impression to a retained member.
Four creatives. One psychological journey.
The philosophy made visible.
I feel seen.
I understand.
I believe it.
I'm ready.
- Membership
Retention through daily evidence.
- Awareness
- Curiosity
- Belief
- Trust
- Action
- Retention
No individual asset is expected to perform the entire job alone.
The ads generate curiosity. The landing page establishes belief. The email sequence deepens psychological commitment. The membership converts belief into daily evidence.
Take the work with you.
The email sequence and paid social campaign, delivered as editorial PDFs — the same documents used in the pitch.
Email Journey
The complete four-part lifecycle email sequence presented in its original editorial format.
Paid Social Campaign
Four Meta advertising creatives with campaign strategy, psychology, testing framework and measurement.
Speculative portfolio project · No live performance data · KPIs illustrative